We preserve heritage, empower artisans, and craft change—one program at a time.


All Programs
What we do
At Anuswaar, we don’t just teach craft—we guide women on a transformative journey from hidden potential to empowered creator. Our integrated approach addresses not just skills, but confidence, identity, income, and long-term growth.
Each participant walks through three thoughtfully designed stages that build upon one another—starting with curiosity, followed by capability, and ending in confidence
JAAGRITI
Jagriti is the first touchpoint. It’s where trust is built, doubts are addressed, and hidden talent is discovered. It plants the seed of change in places where paid artisan work is still taboo.


Key Focus Areas
Door-to-door outreach by local ambassadors
Awareness meetings in safe community spaces
Initial screening and documentation of interest
Sharing stories of successful artisans to inspire new ones
Impact Story – Meena, Block Printer
"Before Jagriti, I didn’t know women like me could work. They came to my door and spoke like I mattered. Today, I train 10 other women in my village."
SWIKRITI
Swikriti bridges the emotional and practical gaps between interest and action. Here, women gain the confidence to speak up, choose a craft, and imagine a different future.


Key Focus Areas
Communication and self-presentation training
Public speaking and self-confidence workshops
Business literacy: pricing, budgeting, value calculation
Personal mentoring and one-on-one guidance
Craft pathway selection: weaving, pottery, bamboo, embroidery, etc.
Impact Story – Ayesha, Clay Artisan
"In Swikriti, I spoke in front of a group for the first time in my life. That day, I stopped being afraid to be seen."
AAKRTI
Aakrti is where transformation becomes tangible. Women learn how to make real, market-ready products, understand costing and packaging, and prepare to earn sustainably.


Key Focus Areas
2-month production bootcamp (craft-specific)
Quality control and batch consistency
Packaging, storytelling, and branding
Market linkage preparation
Guidance on government schemes and micro-loans
Creation of SHGs and artisan units
Impact Story – Priya, Bamboo Collective Leader
"With Aakrti, I didn’t just learn to weave better—I learned to price, negotiate, and lead. We now sell across three cities."

