AAKRITI

From skill to income, from hands to enterprise.

Why AAKRITI Exists

Aakrti, meaning form or shape, is the third phase of Anuswaar’s empowerment journey—where passion becomes production and confidence becomes income. It is where women transition from learners to creators, and from homemakers to artisan-entrepreneurs. After building awareness (Jagriti) and confidence (Swikriti), Aakrti equips women with the craft and business skills to launch real, income-generating products.

Even when a woman learns a skill, barriers remain:

• She has no access to structured training

• She can’t afford raw materials to practice or produce

• She lacks confidence in her product’s value

• There’s no market link to convert skill into income

• She may not know how to price, pitch, or package

Aakrti removes these roadblocks—by training hands, guiding minds, and opening markets.

What AAKRITI Does

AAKRITI (Hindi for “form” or “shape”) is Anuswaar’s design-and-market bridge.
 We co-create, re-brand, and connect — so artisans capture the full value of their craft and the world rediscovers authentic, ethically-made beauty.

Key Focus Areas 


• Skill Deepening - From trial-level to replicable, sellable production

• Design & Innovation - Introduction to market trends and basic design elements

• Costing & Pricing - Simple costing formulas, pricing confidence, and profit margin understanding

• Quality Standards - Tools for consistency, defect reduction, and packaging

• Government Linkages - Guidance on paperwork, loans, and business registration

What Happens in Aakrti

• Craft-Specific Training (2 Months Intensive)
  Hands-on sessions in weaving, pottery, bamboo work, embroidery, or block printing
  Batch production exercises under master trainers
  Real-time quality control practice
  Skill progression from basics to product-ready techniques

• Product Development & Market Readiness
  Participants co-develop simple marketable items (e.g., stoles, planters, tote bags)
  Focus on utility, finish, and market trends
  Personal branding & storytelling tied to each product

• Government Support & Funding Guidance
  Sessions on micro-loans, Mudra schemes, and SHG (Self Help Group) eligibility
  Documentation support for subsidy and artisan cards
  Linkages with local cooperatives and NGO partners

• Ongoing Support Centers
  Dedicated craft hubs in each region for continued mentorship and practice
  Access to raw material banks and buyer connections
  Referral to Earthomadic (Anuswaar’s ethical marketplace) for product launch