SWIKRITI
She didn’t just choose a craft. She chose herself.
Why SWIKRITI Exists
Even after agreeing to explore new opportunities, many rural women face internal and systemic barriers:
Self-doubt & shyness block participation in markets
Lack of communication skills prevents them from telling their own stories
Basic business fears—pricing, profit, paperwork—make entrepreneurship seem impossible
No clear path to pick the right craft for their talent and interests
Swikriti tackles each of these hurdles head-on, ensuring that every woman can step confidently into the next stage of her journey.
What SWIKRITI Does
SWIKRITI (Sanskrit for “acknowledging with pride”) is Anuswaar’s storytelling and cultural-preservation arm. Swikriti is a curated 4-6 week curriculum focusing on soft skills and self-belief, structured to ensure that every woman moves forward by choice, not pressure.
Key Focus Areas
Confidence Building: Public speaking, body language, and self-advocacy
Communication Skills: Storytelling, networking, and interpersonal dialogue
Business Fundamentals: Cost calculation, pricing strategies, simple ledgers
Career Mapping: Aligning personal passion with artisan craft opportunities
What Happens in Swikriti
Soft-Skills Bootcamp
Interactive workshops in communication, self-presentation, and public speaking
Role-plays and peer feedback in small, supportive groups
Business Basics & Numeracy
Hands-on exercises in costing, pricing, and simple bookkeeping
Templates for budgeting and profit tracking
Personal Strengths Assessment
One-on-one mentoring to uncover each woman’s talents and interests
Psychometric tools and group discussions to map skills to crafts
Craft-Choice Fair
Demonstrations by master artisans in weaving, pottery, bamboo craft, embroidery, and more
Q&A booths where trainees ask questions and handle raw materials
Enrollment into Craft Training
Final selection of the craft path for each participant
Introduction to the Aakrti production bootcamp and schedule overview
Our Impact
Anuswaar’s work transforms not just income levels, but self-worth, generational hope, and cultural continuity. Whether it’s a weaver in Chanderi, a potter in Gujarat, or a bamboo artist in Assam, every artisan supported by Anuswaar gains more than just livelihood—they reclaim identity and agency.
1,350
+48%
1,220
Women trained in soft-skills
Average increase in self-confidence (pre/post assessment)
Women completing craft selection
34
Peer-led speaking circles established
94%
Program satisfaction rate
The Bigger Picture
Real Story: Ayesha’s Voice
“In my village, women whisper—never speak up. In Swikriti, I spoke in front of sixty people about my dreams. I cried when they clapped. That applause was my permission to choose pottery.”
— Ayesha, Swikriti Graduate & Aspiring Clay Artisan
Ways to get involved
Your action—big or small—can ignite generations of change
Corporate Partners
Donation
Craft Advocates
Your support builds sustainable livelihoods where heritage meets opportunity.
Support artisan training, tools, and growth with your financial gift.
Your voice helps artisans be seen, valued, and remembered.
email@example.com
123-456-7890
