JAAGRITI

The first knock on the door changes everything.

Why JAAGRITI Exists

In many of India’s rural households, women carry immense strength but are rarely told they can lead. Jagriti, meaning awakening, is the first and most crucial step in our transformation journey. It's where the silence is broken. It's where a woman's identity begins to shift—from invisible to invaluable.



Too often, incredible artisan potential stays hidden—not for lack of skill, but for lack of opportunity, exposure, or belief.
 Most women in rural areas:

• Have never been formally employed

• Face cultural or family resistance to working outside the home

• Have lost confidence in their ability to contribute economically

• Feel shame or fear in stepping out of traditional roles

Jagriti reaches them before they give up on themselves.

What JAAGRITI Does

JAAGRITI (meaning "awakening") is Anuswaar’s on-the-ground response to this crisis. It brings craft training, skill revival, and dignity back to artisan communities—village by village, loom by loom.

Key Focus Areas

• Local outreach by trusted community women

• Culturally-sensitive, story-first approach

• Personal relationship building

• Accessible, non-intimidating meetings

• Focus on choice and dignity, not obligation

Step-by-Step Process:

Door-to-Door Visits
 Trained field ambassadors—often graduates of our own programs—visit homes to speak to women directly, sharing stories of real transformation.

Story-Led Conversations
 We don’t pitch programs. We listen. We share stories of women who’ve made change happen—and ask, “What if this could be you?”

Candidate Registration
 Interested women are added to a digital registry, and their contact details and skill interests are recorded.

Community Meetings
 Small, informal gatherings are held where women meet others who are curious. We introduce the Swikriti and Aakriti programs in detail.

Family Inclusion (when needed)
 In more conservative regions, we engage family elders or husbands to gain trust and approval.